Karri BedorAI is transforming how consumers search, think, and decide. This article explores how conversational AI like ChatGPT is reshaping discovery, what that means for businesses, and why adapting now is key to staying visible in the next wave of digital marketing.
Karri BedorA powerful brand isn’t built in the marketing department — it’s built in the culture.
Karri BedorNew Blog Post DescriptionBranding vs. Marketing: What’s the Difference and Why It Matters Branding is the why. Marketing is the how. One builds long-term loyalty, the other drives short-term results. In this post, we dig deeper into how branding sets the foundation for your business identity while marketing amplifies it into action—why you need both, how they work together, and what happens when you overlook one. 📌 Discover how to align your brand and your marketing to Broadcast Your Brand with clarity, creativity, and confidence.